Vision Media Group International | News
01 April 2008 Five year contract with Merlin Entertainments Group
Vision Media Group (International) plc (AIM:VMG), the outdoor media contractor, announces that the Group has completed the signing of a new five year contract with the world’s second largest visitor attraction operator, Merlin Entertainments Group ("Merlin"), for exclusive outdoor and digital TV media rights.
The agreement relates to VMG’s existing network of screens at visitor attractions run by Merlin across the UK, including Alton Towers, Chessington World of Adventures, Madame Tussauds and Thorpe Park. VMG will exclusively provide full content-rich programming in real time on the screen network on a revenue share basis.
The deal will leverage the existing prestige of Merlin’s locations as an advertising facility, already used by such brands as Coca Cola, EA Games, Universal Pictures, Fox Films, Muller Dairy, Island Records and United Biscuits, among others. VMG has recently invested in upgrading the network to enable remote access and real time media scheduling and booking. The Group is now in preliminary discussions with a National Sales Contractor and is also exploring the possibility of outsourcing local sales to another partner. VMG is also in discussions with a potential season-long network sponsor.
Mike Cottman, Executive Chairman of VMG, said: "We are delighted to have signed this contract with Merlin and it is testimony to the renewed strength of our business that this has been made possible. The theme park industry represents a highly desirable audience to advertisers with dwell times quite unlike any other in the outdoor industry, averaging over five hours per visit, with queue-line TVs often delivering captive audiences for up to two hours at a time.”
For further information:
| Vision Media Group (International) plc | |
| Dominic Brookman, CEO | Tel: +44 (0) 203 206 0001 |
| dominicb@visionmediagroupplc.com | www.visionmediagroupplc.com |
| Seymour Pierce Limited | |
| Stuart Lane / John Depasquale, Corporate Finance | Tel: +44 (0) 20 7107 8000 |
| stuartlane@seymourpierce.com | www.seymourpierce.com |
| Media enquiries: | |
| Abchurch | |
| Henry Harrison-Topham / Gareth Mead | Tel: +44 (0) 20 7398 7710 |
| gareth.mead@abchurch-group.com | www.abchurch-group.com |