Vision Media Group International | Profile
As the outdoor media industry reaches the 'tipping point' of embracing the digital evolution VMG is poised to establish itself as the UK's foremost provider of digital media solutions
VMG is the result of two outdoor media entities – Screen FX Plc and Screen Media Networks Ltd merging to form one of the UK's leading independent outdoor media contractors
VMG corporate structure is divided across three core disciplines covering digital media, traditional media and technology. The core function of media sales is out sourced to a leading national outdoor contractor who manages the process as a turn-key solution – leaving VMG to drive the strategic and corporate development of the business
VMG is the renowned expert in providing digital media solutions to the retail sector. Across our 'shopping mall' division we currently operate over 300+ digital panels in 22 locations including the Trafford Centre, Lakeside and the Metro Centre delivering an annual audience in excess of 450 million consumers at point of purchase. With a further 20 + venues planned for roll-out VMG is the UK leading supplier of digital media solutions to the retail sector.
VMG's digital expertise extends to the leisure sector as the exclusive providers of all digital media for the Merlin Entertainment Group, the world's second largest operator of theme parks. Queue Line Entertainment is a dedicated in-park 'TV' channel delivering content rich 'TV' programming direct to guest whilst they queue for rides at venues including Alton Towers, Thorpe Park and Chessington World of Adventures. Broadcasting via a network of real-time all weather LCD panels guests can watch music videos, extreme sport action and the latest in show biz entertainment all supported with full audio
Within our traditional outdoor division we are currently deploying a network of national roadside 6 sheets panels to support our city centre banners site locations
With an in-house technology capability VMG have developed their own unique digital media scheduling software titled 'Rembrandt' and are the process of launching the 'Iconic Info Pod' that combines both digital display and touch screen interactive panels
A key development for 2008 will be the introduction of new audience measurement tools aimed at providing the media industry with an accurate and quantifiable means of auditing media spend